MY WORK
INFORMATION ARCHITECTURE
& CONTENT STRATEGY
Content is king. Form follows function. Less is more. All the old adages add up to one time-honored truth: if your solution is all style and no substance, no one will want to use it. A solid, data-driven content strategy is the foundation for a great digital experience. Anticipating what users want, need and expect, then developing a dynamic platform that can deliver solutions to meet their demands — at launch and into the future — is no longer a "nice-to-have," but a necessity.
+ Competitive analysis
+ Content / site audits
+ Content strategy
+ Site / app maps
+ Taxonomy / content tagging
+ User / process flows
+ Use case scenarios
+ User / technical requirements
ARCCOS
Profile Experience



BOWSTRING ADVISORS
Website



MEEMIC
Auto Insurance Quoter



NORTHEAST MEDICAL GROUP
Website



HTH POOLS
Website & Water Test



ACCESS HEALTH CT
Website & Online Application



AT&T
Love, Lust or Bust? Quiz



TRAVELERS
Pressure Tests


