Content is king. Form follows function. Less is more. All the old adages add up to one time-honored truth: if your solution is all style and no substance, no one will want to use it. A solid, data-driven content strategy is the foundation for a great digital experience. Anticipating what users want, need and expect, then developing a dynamic platform that can deliver solutions to meet their demands — at launch and into the future — is no longer a "nice-to-have," but a necessity.