UX / IA
Medicare is complex — and those transitioning to it often feel overwhelmed by its alphabet soup of coverage options, eligibility requirements, enrollment timelines and fee structures. Explaining Medicare to a maturing, multi-lingual audience in a truly simple way is no simple task, but that is exactly what HealthFirst charged Pappas MacDonnell to do. I was called in to support this effort in two ways. First, by completing a competitive analysis and provide insights to inform the content, creative and implementation strategy for the strategy to engage and educate members and prospects about the basics of Medicareby delivering a modular framework that would allow HealthFirst to communicate Medicare basic,
Starting from scratch, I architected a streamlined, sophisticated user experience to reflect the company's new brand proposition. My prototype provided a comprehensive, customizable, responsive framework for the initial site that could easily support additions and enhancements in future releases. Using a modular approach, I delivered key templates along with a library of navigational elements, content components and interactive units that could be configured as desired to build any page.
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in 2020 for HealthFirst / Pappas MacDonnell