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HEALTHFIRST

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Medicare Website
UX / IA

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Medicare is complex — and those transitioning to it often feel overwhelmed by its alphabet soup of coverage options, eligibility requirements, enrollment timelines and fee structures. Explaining Medicare to a maturing, multi-lingual audience in a truly simple way is no simple task, but that is exactly what HealthFirst charged Pappas MacDonnell to do. I was called in to support this effort in two ways. First, I conducted a competitive analysis and provided insights to inform the content, creative and implementation strategy. Then, I architected a modular, responsive framework with key templates and a library of custom and reuseable UI components to help the team create an engaging experience that gives members and prospects a better understanding of Medicare.
 
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in 2020 for HealthFirst  /  Pappas MacDonnell  / 
Read the case study @ PappasMacDonnell.com

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I DO IT ALL, BECAUSE IT'S ALL PART OF THE USER EXPERIENCE

View My Work

IA

COPY

UX

MEDIA

WEB

LET'S CREATE SOMETHING GREAT

Contact me to learn more about my expertise, availability and rates.

©2023 by Kelly L'Heureux, PolymathUX

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