UX / IA
Bowstring Advisors is a next generation middle-market investment bank with a long history of success. Formerly known as Childs Partners, looking to relaunch their website in support of the company's renaming and rebranding efforts, their agency (and my longstanding client, three Atlanta), turned to me. Starting from scratch, I architected a streamlined, sophisticated user experience to reflect the company's new brand proposition. My prototype provided a comprehensive, customizable, responsive framework for the initial site that could easily support additions and enhancements in future releases. Using a modular approach, I delivered key templates along with a library of navigational elements, content components and interactive units that could be configured as desired to build any page.
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