MEEMIC provides insurance products to education professionals in the Midwest and needed to revamp their online auto quote experience. Nothing revolutionary, just enough to achieve parity with its competitors. Wireframes are great. Fully-functional prototypes are better. Using Axure, I was able to cost-efficiently tackle layout, functionality, content strategy and user interface specifications in one fell swoop.

 

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in 2012 for Meemic Insurance  /  The Primacy