To promote and drive sales of their Valentine's Day mobile greetings, AT&T decided to create a quick, Cosmo-style love quiz for its customers. Users could answer a few, fun questions to gain insight into the future of their romantic pursuits, then get suggestions for a multimedia greeting to text their valentines based on the results. With a blank slate on tone and flow, I wrote the entire quiz and mapped out answers to results, which ranged from "true love" to "untamed attraction."

 

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in 2009 for AT&T  /  The Concept Studio