When Travelers wanted to promote new features of their 1st Choice+ Professional Liability coverage to agents, they turned to designer and full stack developer, Melissa Labbe, and me to get the word out. We delivered a series of emails that featured "Super Agents" sharing stories about how — armed with the power of a Travelers policy — they were able to "save the day" for clients in crisis. The campaign's success led to work on a multimedia campaign for their MasterPac™ small business insurance product line.
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in 2009 for Travelers
Travelers 1st Choice+ featuring
Crisis Event Expense Reimbursement
A client at a mid-sized professional firm had a falling out with a partner who left with some of the firm’s strongest personnel. Worried about the firm’s reputation and how to manage speculation about its future, he brought in a PR firm for damage control. With the right people on the job, he got back to business. Then the bills arrived. He called me, clearly upset. If the situation persisted, he knew it would drain the firm’s finances. After all, he was a numbers man. So when I told him not to sweat it, that the firm could get a reimbursement under its Travelers 1st Choice+ SM policy, I heard this loud, long sigh of relief on the other end. He thanked me and said, “That’s the best news I’ve heard in weeks.”
JIM UNDERWOOD
Independent Travelers Agent, Bearer of Good News
Travelers — helping agents like you save the day, every day.
More good news is on its way.
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While you may not have a crystal ball, having the foresight to offer the protection of Travelers 1st Choice+ — featuring Crisis Event Expense Reimbursement — means you’ll always be the bearer of good news to clients in crisis.
Get everything you need to seal the deal.
DOWNLOAD APPLICATIONS & MARKETING INFO NOW >
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About Travelers 1st Choice+SM Crisis Event Expense Reimbursement coverage
Travelers 1st Choice+SM professional liability policy includes Crisis Event Expense Reimbursement to cover expenses incurred by hiring a public relations firm to respond to a crisis event that has had a material adverse impact on the firm’s reputation, including:
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The death or departure of principal
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Potential dissolution of the named insured
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Workplace violence
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Other event that has a material adverse effect on the named insured’s reputation
With separate coverage sub-limits $10,000/$30,000 and no deductibles, a claim will not erode your client’s limits.
LEARN MORE ABOUT TRAVELERS 1ST CHOICE+ FOR PROFESSIONALS >
Worldwide Coverage from Travelers 1st Choice+
International business can be challenging. The laws and regulations affecting professionals abroad can be very different from those in the U.S. So when a client who had previously only dealt with local businesses considered taking on an international account, he called me for advice. He was concerned that accepting the new assignment would expose his company to risks his professional liability policy might not cover. I explained there was no need to worry— that Travelers 1st Choice+ included Worldwide Coverage, so if even the worst did happen and a professional liability claim was made against him, he would be protected. “That’s excellent news,” my client said, “Now if you’ll excuse me, I’ve got a deal to close.”
ALICE LEE
World-class Agent
Travelers — helping agents like you save the day, every day.
Be your clients’ hero. Get a quote today.
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When clients broaden their horizons by entering the international marketplace, they also broaden their exposure to risks associated with doing business abroad. Travelers 1st Choice+SM offers Worldwide Coverage to protect professionals against claims filed anywhere, any time zone.
Get everything you need to seal the deal.
DOWNLOAD APPLICATIONS & MARKETING INFO NOW >
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About Travelers 1st Choice+SM Worldwide Coverage
Worldwide coverage from Travelers applies to wrongful acts committed, and claims made, anywhere in the world.
LEARN MORE ABOUT TRAVELERS 1ST CHOICE+ FOR PROFESSIONALS >
Introducing Automatic Acquisitions Coverage
from Travelers 1st Choice
It’s a dog eat dog world out there, especially in today’s economy. So many professional firms are joining forces or selling to larger companies just to survive. Mergers and acquisitions move quickly. The risks are high. And the last thing anyone has time to worry about is application paperwork. Overwhelmed, overstressed, and overlooking the risks, one of my clients was frantic when a partner from a newly acquired firm became the target of a lawsuit. Luckily, my client’s existing Travelers 1st Choice+ SM policy had them covered up to 90 days. Needless to say, the least controversial thing about the merger was deciding which firm’s insurance policy—and agent—the new company would keep.
CHARLES MANCINI
Independent Travelers Agent, Top Dog
Travelers — helping agents like you save the day, every day.
Another success story to be unleashed soon.
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Mergers and acquisitions mean fast-paced, high-risk transitional times for firms. When you faithfully lead the way by safeguarding clients with Travelers 1st Choice+SM Automatic Acquisitions coverage, you’ll ensure your position as top dog within the new family.
Get everything you need to seal the deal.
DOWNLOAD APPLICATIONS & MARKETING INFO NOW >
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About Travelers 1st Choice+SM Automatic Acquisitions coverage
Automatic Acquisitions coverage is the newest addition to the family of innovative protections offered under Travelers 1st Choice+SM professional liability policy. It insures newly acquired or formed firms against inherited risks during the policy period for 90 days or until the expiration date, whichever is earlier, for wrongful acts committed on or after the date of the acquisition or formation of the firm. That way, clients have the time they need to gather up information and complete applications to insure their new firm, without jeopardizing their existing coverage.
LEARN MORE ABOUT TRAVELERS 1ST CHOICE+ FOR PROFESSIONALS >
Network & Information Security Offense Coverage with Travelers 1st Choice+
My clients rely on email and the Internet for their business needs more and more each day. But I always remind them that sharing information and making connections in cyberspace is risky business. Take this story. One of my professional clients emails an eGreeting for the holidays. Just minutes after he hits “Send,” the phones are ringing off the hook. Turns out he transmitted a virus to all his clients and they’re angry about the time and money it’ll cost to contain the attack. He comes in, desperate, and says, “So who’s my 9-1-1 here?” I tell him, “I am. Remember that Travelers 1st Choice+ SM policy I signed you up for last month? It covers this sort of thing.” The following week, he sends a handwritten thank you note. All it says is: “You’re a lifesaver.”
DAVE NEILSON
Independent Travelers Agent, eFirefighter
Travelers — helping agents like you save the day, every day.
Stay tuned for more heroic tales.
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With viruses, hackers, and identity thieves lurking behind every byte, in the digital age even the smallest spark can ignite a virtual wildfire. Travelers 1st Choice+SM with Network & Information Security Offense Coverage can help put out the flames of your clients’ eMergencies.
Get everything you need to seal the deal.
DOWNLOAD APPLICATIONS & MARKETING INFO NOW >
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About Travelers 1st Choice+SM Network & Information Security Offense coverage
Network and Information Security Offense Coverage is just one of the many innovative protections provided under Travelers 1st Choice+SM professional liability policy. Broader than traditional cyber liability offerings, it safeguards your clients against a wider range of exposures, including:
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Inadvertent/accidental transmission of a computer virus
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Failure to provide authorized access to the insured’s network
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Failure to prevent an unauthorized security breach which causes loss or theft of data
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containing confidential information
With separate coverage sub-limits, a claim will not erode your client’s limits.
LEARN MORE ABOUT TRAVELERS 1ST CHOICE+ FOR PROFESSIONALS >
Worldwide Coverage from Travelers 1st Choice+
International business can be challenging. The laws and regulations affecting professionals abroad can be very different from those in the U.S. So when a client who had previously only dealt with local businesses considered taking on an international account, he called me for advice. He was concerned that accepting the new assignment would expose his company to risks his professional liability policy might not cover. I explained there was no need to worry— that Travelers 1st Choice+ included Worldwide Coverage, so if even the worst did happen and a professional liability claim was made against him, he would be protected. “That’s excellent news,” my client said, “Now if you’ll excuse me, I’ve got a deal to close.”
ALICE LEE
World-class Agent
Travelers — helping agents like you save the day, every day.
Be your clients’ hero. Get a quote today.
- - -
When clients broaden their horizons by entering the international marketplace, they also broaden their exposure to risks associated with doing business abroad. Travelers 1st Choice+SM offers Worldwide Coverage to protect professionals against claims filed anywhere, any time zone.
Get everything you need to seal the deal.
DOWNLOAD APPLICATIONS & MARKETING INFO NOW >
- - -
About Travelers 1st Choice+SM Worldwide Coverage
Worldwide coverage from Travelers applies to wrongful acts committed, and claims made, anywhere in the world.
LEARN MORE ABOUT TRAVELERS 1ST CHOICE+ FOR PROFESSIONALS >
