ABOUT ME
Versatile. Resourceful. Technically-minded. Detail-oriented. Insatiably curious. I am a creative thinker, pragmatic problem solver and empathetic leader who takes a holistic, strategically-driven approach to user experience design and content creation.
Given access to the right resources, I can learn to do just about anything and jump at every opportunity to do so. From finance to fine arts, hydraulics to healthcare, engineering to education, music making to media planning — with over two decades of professional pursuits under my belt and a lifelong passion for seeking out new challenges — you name it, chances are I have experience with it.
When you choose to work with me, you get a reliable, experienced professional ready to tackle your project from every angle. Usability expert. Information architect. Content strategist and creator. I am all of these things and more. But I truly specialize in what you might call "taking care of business." That means I deliver the solutions you need, exactly when you need them — on time, on budget and on brand.
But don't just take my word for it.
WHAT I DO
INFORMATION ARCHITECTURE & CONTENT STRATEGY
Content is king. Form follows function. Less is more. All the old adages add up to one time-honored truth: if your solution is all style and no substance, no one will want to use it. A solid, data-driven content strategy is the foundation for a great digital experience. Anticipating what users want, need and expect, then developing a dynamic platform that can deliver solutions to meet their demands — at launch and into the future — is no longer a nice-to-have, but a necessity.
+ Competitive / heuristic analysis
+ Content / site audits
+ Content strategy
+ Site / app maps
+ Taxonomy / content tagging
+ User / process flows
+ Use case scenarios
+ User / feature requirements
COPYWRITING & CONTENT CREATION
Effective content is about more than just words, images and sounds. It's about strong creative ideas that command attention and call to action. It's about concise, consistent communication in service of a solid strategy. It's about knowing your audience, and speaking their language. It's about exploiting your medium for maximum impact. It's about capturing hearts and minds to drive brand differentiation, demand, devotion and dividends.
+ Ad / app / website copy
+ Blog / social media content
+ Content planning & strategy
+ Copy / content writing
+ Creative concepts
+ Microcopy / UX writing
+ Multimedia scripts / storyboards
+ Technical copy / user manuals
USER EXPERIENCE DESIGN
In the digital age, it's survival of the simplest. But how engaging and rewarding users find your digital products matters more than ever, too. Delivering solutions that strike the perfect balance between usability and usefulness is the only way to thrive. From mobile devices to computer monitors and every screen between, a consistent, compelling, user-friendly experience facilitates positive interactions with your brand — keeping it top of mind with your audience, and one step ahead of the competition.
+ Usability research / testing
+ Personas / user journeys
+ Interactive prototypes
+ Wireframes / GUI specs
+ Site / app maps
+ User / process flows
+ User / feature requirements
MULTIMEDIA DESIGN & PRODUCTION
Sight and sound are intricately woven into the fabric of our daily lives. As digital experiences increasingly become a reflection of our human experience, how we integrate audio and visual media into them matters more than ever. Stimulating the senses helps users connect with your brand on a deeper, primal level. Infusing interactions with strategically designed sound and moving images offers more than just a treat for the eyes and ears; it is the key to capturing the hearts and minds of your audience.
+ Audio / music production
+ Jingle writing / sound logos
+ Original music composition
+ Sound design / effects
+ Video production / editing
+ Voiceover acting / recording
WEBSITE DESIGN & DEVELOPMENT
How your website looks and functions sends a strong message about the quality and value one can expect from your brand. Promoting a product? Releasing a record? Holding an event? Showcasing your work? Advertising a service? A visually-appealing, audience-appropriate, user-friendly site — designed to evolve in sync with technology trends and market demands — is one of the best ways to connect with your audience, clients and prospects.
+ Announcements & events
+ Bands / artists / performers
+ Community clubs
+ Non-profit organizations
+ Online portfolios / resumes
+ Social media pages / content
+ Small business / brochure sites